With emerging technology at an organisation’s disposal, they can clearly define or set a path to which direction they want to head in the digital universe. But the question behind these opportunities, is why these organisation’s bother to do so? Before any digital transformations can commence, a business must:
- understand it’s current business situation
- understand shortcomings (in business processes & productivity)
- plan to address shortcomings (how, when, why, by whom and with what)
- implement changes
A simple example would be:
if an organisation fails to connect to their loyal customers, they must create a portal where communication between the 2 parties can exist. With this type of solution, the business can have opportunities of gaining more loyal customers and elevating their marketing and sales demographic.
As broad as it may sound, this is actually the current trend in the digital market. To be able to use multiple web platforms and opening new opportunities to execute their tasks differently opens up a broader, simpler and easier way to do business online. Whether it is to promote certain events, products or services; these new portals can reach out faster and effectively gain online attention and can help the business enhance it’s own digital presence.
When businesses adopt an online platform, it presents a better opportunity for marketing; by comparing what a business can do online and what they can do offline, the online connection is most preferred. This is because it is fast, more personal and because most of the population is online they can reach out to a wider audience compared to connecting through to customers offline.
- products can be promoted faster, easier and to a broader demographic
- multiple services can be provided online
- digital presence will increase through the use of social media platforms
- reputation can build and enhance an organisation’s online business
Here are some examples of organisation’s using Web 2.0 Technology through different online platforms in order to obtain their goals.
Woolworths uses Facebook as a portal to their loyal customers in order to promote their product sales, specials and events. Customers also utilize this portal to get in contact with them directly for queries.
And here is a new organisation that commenced not long ago and is primarily being utilized using the web
Well as you can see the image above, it obviously states what this organisation does. By using twitter, it can provide fast updates to it’s followers about new positions available.
All in all, I personally think online engagement is the best way for a business to reach out to it’s customers. By using Web 2.0 technology, the organisation can enhance itself digitally and achieve enterprise goals by connecting through multiple channels and people.
That’s it for now, thank you for taking the time to skim through this read haha