Welcome all to another round of enterprise web blogging. Alright, for today I’d like to focus on a particular organisation called JB Hi-Fi, yes thats right! Anyways, lets take a deeper look at what JB actually does primarily before going into the web-tech insight.
JB Hi-Fi is a leading retailing organisation that specializes in selling a variety of current and new doo-dads, yep I said doo-dads. Simply because i could’t think of the best way to summarize gadgets, music, videos, accessories, computers, hardware, software, home entertainment systems and other innovative tech-instruments. Maybe you could call the whole thing a wide-tech-commodity products or something?
Now let’s take a step back and see why I’ve chosen to “analyze” this particular organisation. Well, isn’t it obvious? If you have read my last two blogs you’d know that this will be all about these guys using web tools to spread their presence online through the use of different social media platforms. If you haven’t, well, just keep on readin’ then
JB has been around for a while now and it’s fair to say that they have certainly made a name for themselves in the consumer electronics market. But enough of that, I wanna talk about how awesome it is that these guys have utilized online tools to market and promote themselves even more.
1. Uses Facebook http://www.facebook.com/JB.HiFi.Official
How awesome is it to use Facebook as a portal to customers! This was a very clever idea to use this platform and reach out to a wide audience. If you think about it, who doesn’t use Facebook nowadays? And if you could actually answer that question, let me guess, you’ve only listed a few names right? (I think JB can live with that ;))
A deeper look into utilizing this platform will have to be their sales and marketing opportunities on the web. If you compare to how many people they get in touch with offline procedures, it just doesn’t even stand a chance against the success with online advertisement. Knowing that the majority of the population are on Facebook and practically use it 3/4 each day in their own time, targeted audiences are MOST LIKELY to be smacked in the face with some JB goodness! Furthermore, by using Facebook to post ads, messages, products, polls and questions presents the opportunities for users/customers to interact by liking, sharing and commenting. This is a great way to gain customer insights for the organisation to strategically cook up plans for future marketing and sales endeavors.
2. Online Store http://www.jbhifionline.com.au
This was the first step to advancing a retail store forward into the world of online business. I would also say this was JB’s foundation platform when first developing their web personality and presence unto the world. Like any other online shop, they utilize an online transaction system when customers browse and choose through their online catalogue of consumer electronics. But what really made this unique was giving the customers options to:
- choose between home delivery or pick up from store
- review a product (for members)
- share products on Facebook, Email, Google+ and Twitter
- save to wishlist
With these types of operations on the web, JB can easily configure and manage their stock flow (inventory control), ultimately this helps them deploy the needed amount of stock to be sent out and improve overall distribution in both incoming and outgoing. This is a very efficient way maintain and improve business operations and distributions for the business and deliver the best service available to their customers
And this brings us to an end in another round of my blog. If you have any suggestions, comments or other organisations you would like to share that utilizes web tools to enhance their digital environment please do so! For now it’s goodbye and I hope you enjoyed the read Here’s a minion for a parting gift!