Here we are at the end of #346 Enterprise 2.0 Blogging. But don’t lose hope my lovely readers, you may still see my work continue in the near future (just not about web enterprise-related content). Anyways, the subject matter at hand this week was to analyse an organisation’s Return On Investments from implementing Social Technology.
Village Roadshow Limited is the leading distributor of consumer entertainment in Australia and New Zealand by being the ultimate solution in providing the best quality from the film industry to home entertainment. This organisation has been so successful that they have extended a division online to change their market approach to their consumers. Their website Roadshow Entertainment is a division of Roadshow films that is fully integrated in multiple functions to achieve their main business objectives.
- Sales and Merchandising
- Distribution Centre
- Contact Centre
Their website consists of presenting the latest films to viewers and enables them to purchase these films (including pre-orders). Their advertising approach even extends to the use of popular social media networking sites such as Facebook, Youtube and Twitter because most people have no idea that they are able to buy or pre-order from their website.
But how do these advertising & marketing approaches benefit Roadshow exactly? There must be a science behind what they gain from branching out into these social technologies. Most offline-operating businesses calculate their Returns with an accounting approach, which is usually followed by comparing with their past analysis.
But with this traditional approach, they are solely focused on analysing tangible assets and other accountable particulars. However, for using Social Technology it has a fair bit more to consider than just the money talk; these things are the valuable measures that build up the Return On Change which is the term when calculating the Returns in Enterprise 2.0.
Analysing the science behind the Returns on Investment
- Their current YouTube Subscribers are a total of 6,262 (Represents loyal & active viewers)
- 476 Followers on Twitter and almost reaching 1,400 Tweets
- 106,304 Likes on their Facebook Page, approx 3,000 people are talking about it on Facebook
- Uncountable number of Likes in their Facebook Posts
- Most Popular Age Group on Facebook is 13-24 Years Old (Helped define their demographic)
- Number of People actually buying from their website
- Number of People who enjoy their YouTube videos but didn’t bother to press the like button
- Number of times or people sharing Roadshow articles on SNS
- Definitive number of people that Roadshow is actually reaching
- SNS pages do not reflect the exact number of people that are aware of Roadshow Entertainment
The main strengths presented in these approaches are mainly in their sales and marketing opportunities. With the benefits presented above, they can analyse and define the where to focus their market where they are lacking and where are they doing so well.
Again and ironically, their weakness would also be their sales and marketing. There is no definitive solution to analyse how many people are actually being reached in these platforms. When using these technologies such as Facebook, it presents a risk to discontinuing methods in a certain channel where they are supposedly lacking attention from audiences.
In conclusion, by implementing Social Technologies it has both disbenefits and benefits for an organisation that can immensely affect their Sales & Marketing Strategies. The sure thing to get the most out of these approaches is; the results of getting the best Returns all depends on the organisation’s methods and analysis’ that enables them to strategize their marketing plans, they can either stuff up and misuse these platforms negatively affecting their sales, or they could go beyond and utilize Social Technology in the best way to advertise their products.
That wraps up the end of this blog and unfortunately the rest of the semester. I would like to thank all my readers whom have taken the time out of their busy lives to bother reading all this junk, it really means a lot to me. I would also like to say a special thank you to all of my fellow bloggers that commented on my work; your insights and suggestions have helped sculpt the production of each new blog and without your help, we all wouldn’t have been able to complete the portfolio assessment haha. A big thank you to Dr. Jason Watson our INB346 lecturer, I didn’t miss a single class! This unit was awesome and I thank you for all your help every step of the way. That’s it from me folks! Goodluck with Assessment 2, Exams, Presentations and whatever it is you guys plan on doing! For the love of minions, I’ll sign out with this gif that completely expresses my gratitude. Laters ya’ll!