Roadshow Entertainment – ROI in Social Tech

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Here we are at the end of #346 Enterprise 2.0 Blogging. But don’t lose hope my lovely readers, you may still see my work continue in the near future (just not about web enterprise-related content). Anyways, the subject matter at hand this week was to analyse an organisation’s Return On Investments from implementing Social Technology.

Village Roadshow Limited is the leading distributor of consumer entertainment in Australia and New Zealand by being the ultimate solution in providing the best quality from the film industry to home entertainment. This organisation has been so successful that they have extended a division online to change their market approach to their consumers. Their website Roadshow Entertainment is a division of Roadshow films that is fully integrated in multiple functions to achieve their main business objectives.

  • Marketing
  • Sales and Merchandising
  • Distribution Centre
  • Contact Centre

Their website consists of presenting the latest films to viewers and enables them to purchase these films (including pre-orders).  Their advertising approach even extends to the use of popular social media networking sites such as Facebook, Youtube and Twitter because most people have no idea that they are able to buy or pre-order from their website.

But how do these advertising & marketing approaches benefit Roadshow exactly? There must be a science behind what they gain from branching out into these social technologies. Most offline-operating businesses calculate their Returns with an accounting approach, which is usually followed by comparing with their past analysis.

ROI

But with this traditional approach, they are solely focused on analysing tangible assets and other accountable particulars. However, for using Social Technology it has a fair bit more to consider than just the money talk; these things are the valuable measures that build up the Return On Change which is the term when calculating the Returns in Enterprise 2.0.

Analysing the science behind the Returns on Investment

 Tangible Benefits

  • Their current YouTube Subscribers are a total of 6,262 (Represents loyal & active viewers)
  • 476 Followers on Twitter and almost reaching 1,400 Tweets
  • 106,304 Likes on their Facebook Page, approx 3,000 people are talking about it on Facebook
  • Uncountable number of Likes in their Facebook Posts
  • Most Popular Age Group on Facebook is 13-24 Years Old (Helped define their demographic)

Intangible Benefits

  • Number of People actually buying from their website
  • Number of People who enjoy their YouTube videos but didn’t bother to press the like button
  • Number of times or people sharing Roadshow articles on SNS
  • Definitive number of people that Roadshow is actually reaching
  • SNS pages do not reflect the exact number of people that are aware of Roadshow Entertainment

Strengths

The main strengths presented in these approaches are mainly in their sales and marketing opportunities. With the benefits presented above, they can analyse and define the where to focus their market where they are lacking and where are they doing so well.

Weaknesses

Again and ironically, their weakness would also be their sales and marketing. There is no definitive solution to analyse how many people are actually being reached in these platforms. When using these technologies such as Facebook, it presents a risk to discontinuing methods in a certain channel where they are supposedly lacking attention from audiences.

In conclusion, by implementing Social Technologies it has both disbenefits and benefits for an organisation that can immensely affect their Sales & Marketing Strategies. The sure thing to get the most out of these approaches is; the results of getting the best Returns all depends on the organisation’s methods and analysis’ that enables them to strategize their marketing plans, they can either stuff up and misuse these platforms negatively affecting their sales, or they could go beyond and utilize Social Technology in the best way to advertise their products.

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That wraps up the end of this blog and unfortunately the rest of the semester. I would like to thank all my readers whom have taken the time out of their busy lives to bother reading all this junk, it really means a lot to me. I would also like to say a special thank you to all of my fellow bloggers that commented on my work; your insights and suggestions have helped sculpt the production of each new blog and without your help, we all wouldn’t have been able to complete the portfolio assessment haha. A big thank you to Dr. Jason Watson our INB346 lecturer, I didn’t miss a single class! This unit was awesome and I thank you for all your help every step of the way. That’s it from me folks! Goodluck with Assessment 2, Exams, Presentations and whatever it is you guys plan on doing! For the love of minions, I’ll sign out with this gif that completely expresses my gratitude. Laters ya’ll!

Social Media Monitoring: Nestlé

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Objective: Analyze Social Media Activities by Nestlé

I have chosen Nestlé because they are the world’s leading Nutrition, Health and Wellness Company that provides the best food to their consumers. This organization is massively renowned for their great tasting products that it has expanded its name into the digital universe. But how much activity is there by Nestlé? Is it frequent? Is it reaching enough people? Let’s find out! For this activity I have chosen to use TweetReach and Addict-O-Matic which is one of the best free online Social Media Monitoring Tools.

TweetReach

This is a monitoring tool that analyzes how far a certain keyword is being passed around in the Twittershpere. If there’s a particular topic you want to find out how much is being mentioned or how many accounts have been sharing that topic on Twitter, then TweetReach is your tool! Now let’s see how Nestlé did on Twitter!

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Nestlé shows a total number of 53,868 (figure subject to change) accounts on Twitter have been reached with their name. This implies tweets including retweeting, mentions, hash-tagging, tagging and direct messaging. This however does not justify a solid number, of course there is the number of people who don’t spell the organization’s name correctly where users would just type Nestle instead of Nestlé. Well, I did a test on that as well and surprisingly it came up with a much lower amount of accounts reached, meaning to say that the majority of mentions and tweeters bother to actually spell their company correctly with the accent on that ‘e’. See the full results here!

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Addict-O-Mattic

This tool’s concept is the same as that of TweetReach however it calls results not from just Twitter, but from other networks like search engines and social media sites. Let’s run Nestlé into this tool and see what it comes up with.

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Wow, I guess the Twitter search on this thing is on the fritz. Just compare that result to what I presented above with TweetReach, there’s absolutely nothing being reported on that front by Addict-O-Matic which goes the same for the miss-spelled Nestle (for real, I just checked it). Well as you can see from the other sources, Addict-O-Mattic has come up with results such as blogs in a different language and blogs that have no relevance to that of Company “Nestlé” (I really don’t know the reason for that, maybe the managers name was a person named Nestlé?) See full results here!

To sum this up, I can strongly say that using different tools such as these used in this blog; there is no absolute and exact statistical value that Company “Nestlé” is being specifically used in Social Media. Different tools have different methods and ultimately delivering different results. For example, TweetReach only provides mentions within the Twitter universe. The organisation may be using Facebook, LinkedIn or Worpress to meet their business requirements. Addict-O-Matic however analyzes a bit more than TweetReach (even though Nestlé Twitter results were 0), it does not provide a statistical measurement, value or any other statistical representation to show the rate of Nestlé mentions are on the Web.

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Recommendation:

If one needs to monitor activity in the Social Media Universe, keep in mind that depending on the subject matter at hand that is being searched for, the information will either be vast or limited. Which in any case needs to be analyzed by multiple tools and to consider different distinguishable cases that may justify different methods & results by each tool. As for Nestlé, if the organisation needs to promote or reach out to the public about their products or future activities, I’d say they’re doing quite impressively using different platforms, if anything, they just need to be more frequent and more outreaching in these platforms. You can find their pages in these links.

Facebook

Twitter

LinkedIn

That’s all from me, signing out. Thanks for reading.

Professionals Get Connected: KPMG

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Let’s get down straight to it; I’m not going to bother with more background info and some lame introduction. This is a blog about the uses of social media and other related tools and you very well know it already.

In this entry I would like to expose the flexibility of this technology by showing you how professional organizations utilize it. It’s not always about personal profiling, getting new friends, sharing funny pictures and ranting about a controversial Miley Cyrus video (I believe that hype is over now, just ask Liam Hemsworth).

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KPMG is one of the leading providers of tax, auditing and consulting services around the globe. With their professionalism they operate in about 156 countries and respond to their client’s needs in their business challenges. This organization is known for its services and its reputation on one of the top financial service consulting agencies on the planet. But I’m not really going to educate you fine folks about KPMG specifically, the focus here is how they, as a professional organization use social media connectivity and align it with 2012 McKinsey Global Institute’s value levers.

On their current website(which can be found here) they frequently post a blog-type entry under their Research Section which involves presenting collectives of ideas, concepts and plans that could ideally change/improve the current financial market including banking, tax and auditing procedures. Their micro-blog on their website is where they EDUCATE THE PUBLIC in the means to execute their business missions. However through this channel, it simply does not reach out far enough to an audience. Ideally, their current readers would have to be affiliated individuals and parties in a similar profession which in this case is a limited number of readers.

 

 

 

 

 

That’s why they use a Facebook and Twitter profile. In this platform, they will know exactly how much audiences they are reaching out to and it opens the opportunity for more feedback from their readers/followers. They simply use this networking platform to share on their latest news & research to help get their business messages to the public and help carry out their professional mission.

KPMG also utilizes YouTube which crosses between EDUCATING THE PUBLIC & ENGAGING SUPPORTERS. This ventures out in a more viral sense of communicating their business missions to an audience. With a multimedia-type of approach they can reach out further and leave a deeper impact to their viewers and in a way to ultimately get them involved. They currently have videos in their channel that expresses some of their policies, future plans, advertising their services and recruiting future employees; check out one of their videos below, if you would like to view more videos please follow link here.

Lastly, another channel that KPMG has come to use is of course LinkedIn. This channel helps the business engage in a more business sense than an advertising sense. They use this platform to engage affiliated organizations and potential employees. This is a perfect way for the company to IMPROVE COLLABORATION & COMMUNICATION while also executing business in an ever-increasing networking pool. Their page currently contains posts of employment opportunities, currently employee insights and many more which can be found here.

That is all I have for today and I hope you didn’t mind the read. Thanks for the visit and I’ll see you guys next week 🙂

 

CanTeen being Social

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When you hear about social technology, most people would first think of networking sites like Facebook or Twitter and discuss how many friends/followers they have or the frequent, “did you see what I just share on my profile?” But what most people don’t know is the power that this continuous innovating technology holds to greatly influence a populous in their own personal lives.

A few major benefits for using this type of social technology would include the immense counts of audiences that can be attracted to these resources. If you think about it, obtaining opportunities to influence messages through social media is a mind-blowing subject because of these large audiences. Which can lead to more opportunities such as utilizing these audiences; we can think about what information is shared to whom, what is its use to users and what are the impacts in delivering information to them?

This is basically collecting/distributing information to resources and using those resources to do something with that information. (From 2011’s McKinseys Global Instute Analysis) this is referred to as value levers in Social Media.

  1. Gathering Information
  2. Mobilizing their Resources

Let’s have a closer look at these by applying it to a real organization and how we can see it from their perspective.

click to visit CanTeen.org.au

CanTeen is an organization that supports young adults from 12-24 years of age that have been diagnosed and living with cancer. They focus on the needs of these young people supporting them and their family and friends around them. Their main values in their mission statement are to support, develop and empower young people through different life stages and values.

They are an active organization that carries out public activities to increase awareness, gain more support and get individuals to help with that support in any way possible. CanTeen currently operates a Facebook page that helps achieve these activities; through social media they can grab more attention and interaction from audiences faster and easier than doing this offline. Here are some aspects of CanTeen using Facebook that helps them follow through the levers that I have previously listed above:

 Facebook page is public: which means that anyone can view and explore their content on that page. Moreover on Facebook capabilities, it enables users to post, comment and share things to and from their page. This is a form of information distribution, which I have mentioned above previously which is one of the key values for this organization to use on this platform. This way, CanTeen can continue and focus on their main goals in providing support and increasing awareness.

Public Events such as Fundraisers: CanTeen have been using Facebook to announce and organize events with the public in order to continue executing their sole mission. Given that most of this generation’s populous is on Facebook most of the time each day, CanTeen is able to reach out to more people and get them involved more personally in a modern way. Their fundraising events have gathered quite the attention and support they have sought out to achieve and with Facebook it was simply made possible.

Check out their flash mob below which was made possible through connecting through Enterprise 2.0 Platforms

To conclude, I believe that CanTeen is a great example that uses social media to obtain their goals. Not only to express had their views and information to the public, but also using this technology to get the public involved as well. CanTeen also has a Twitter page but in this case I believe they achieve more through Facebook and it is much more engaging to the public’s responses. If you have any thought about other things that CanTeen has accomplished through social media or some other non-profit organization that uses this technology the same way, please comment below. Thanks for reading.

What?! Legal Risks using Social Media?!!!

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Oh no! You’re in trouble!

Well, not really…..I mean, if you really know what your doing when using Facebook or Twitter. But what’s most concerning is, when organisations utilize them without the proper policies. One slight mistake in this kind of system may tip the balance of a business’ life and reputation, furthermore; if in the event something unfortunate happens such as, posting confidential information by an employee, that company will have to go through a time-consuming process just to cover up their tracks and address it.

This would be a lot easier if we actually take a look at an organisation. Let’s bring out our beloved Westpac, since it’s well known, has a reputation to uphold and has a lot of confidential info that needs to be managed. Not to really get into what it does, I would rather mention what they use Facebook for. Well, it’s pretty basic stuff, they share news about whatever’s new about the company, events and all about exciting new financial services they provide. 

westpac

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The things to consider is or ultimately the questions that are needed to be asked would be:

1. who controls this page?

2. who chooses what to post or share

3. what information gets to be shared?

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Now this is where I throw out all the ‘what if’ scenarios. Let’s imagine this, an employee that was in charge of this page goes rogue! BOOM! What happened you asked? Oh, basically an employee got sacked or had a mental breakdown is going on a rant and using the company’s Facebook page to bring it down to it’s knees! What could they possibly post that can be so damaging to the organisation? Well, here’s a few thing:

Miss-use of Social Media

  • password will be changed by this employee, preventing other moderators to regain control
  • confidential info could be posted e.g. business strategies that could give the competitive market the upperhand
  • high profile staff or employees may be exposed negatively and possibly with image attachments
  • bank account details may be exposed to the public

The few of these possibilities are the reasons why organisations should consider how their platforms are controlled and by whom. The presented examples obviously retort to a security issue therefore policies should be made on this matter. Who controls the information? Should it even be controlled by a lower staff party? What’s the contingency for the worst case scenario?

Controlling these kinds of situations must be mitigated otherwise it could be implosive to the company’s reputation. Ultimately, legal action must be taken to address problems such as this. If the company fails to draw up policies about controlling their page, who is at fault? It will be massive blow to the organisation nonetheless due to the fact that it has come down to the legal situation.

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To sum up, I’m simply giving a food for thought for companies (especially high reputation orgs) that plan to expand their reach by using social media. Don’t get me wrong though, these platforms can do wonders when used correctly. But one mishap can just turn a business upside down, no matter how much they have accomplished. Here’s a list of what should be taken into account:

  • Profile Control Policies
  • Privacy Policies
  • Share Policies
  • Security Procedures and Policies

Well that’s it for now, hope I haven’t given you too much to read on but I hope my point has come across. If there’s any other things you would like to add about what organisations should consider legally using web2.0, please let me know. Cheers ya’ll! 🙂

JB Hi-Fi on the Social Web

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Welcome all to another round of enterprise web blogging. Alright, for today I’d like to focus on a particular organisation called JB Hi-Fi, yes thats right! Anyways, lets take a deeper look at what JB actually does primarily before going into the web-tech insight.

JB Hi-Fi is a leading retailing organisation that specializes in selling a variety of current and new doo-dads, yep I said doo-dads. Simply because i could’t think of the best way to summarize gadgets, music, videos, accessories, computers, hardware, software, home entertainment systems and other innovative tech-instruments. Maybe you could call the whole thing a wide-tech-commodity products or something?

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Now let’s take a step back and see why I’ve chosen to “analyze” this particular organisation. Well, isn’t it obvious? If you have read my last two blogs you’d know that this will be all about these guys using web tools to spread their presence online through the use of different social media platforms. If you haven’t, well, just keep on readin’ then 🙂

JB has been around for a while now and it’s fair to say that they have certainly made a name for themselves in the consumer electronics market. But enough of that, I wanna talk about how awesome it is that these guys have utilized online tools to market and promote themselves even more.

JB

1. Uses Facebook http://www.facebook.com/JB.HiFi.Official

How awesome is it to use Facebook as a portal to customers! This was a very clever idea to use this platform and reach out to a wide audience. If you think about it, who doesn’t use Facebook nowadays? And if you could actually answer that question, let me guess, you’ve only listed a few names right? (I think JB can live with that ;))

A deeper look into utilizing this platform will have to be their sales and marketing opportunities on the web. If you compare to how many people they get in touch with offline procedures, it just doesn’t even stand a chance against the success with online advertisement. Knowing that the majority of the population are on Facebook and practically use it 3/4 each day in their own time, targeted audiences are MOST LIKELY to be smacked in the face with some JB goodness! Furthermore, by using Facebook to post ads, messages, products, polls and questions presents the opportunities for users/customers to interact by liking, sharing and commenting. This is a great way to gain customer insights for the organisation to strategically cook up plans for future marketing and sales endeavors.

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2. Online Store http://www.jbhifionline.com.au

This was the first step to advancing a retail store forward into the world of online business. I would also say this was JB’s foundation platform when first developing their web personality and presence unto the world. Like any other online shop, they utilize an online transaction system when customers browse and choose through their online catalogue of consumer electronics. But what really made this unique was giving the customers options to:

  • choose between home delivery or pick up from store
  • review a product (for members)
  • share products on Facebook, Email, Google+ and Twitter
  • save to wishlist

With these types of operations on the web, JB can easily configure and manage their stock flow (inventory control), ultimately this helps them deploy the needed amount of stock to be sent out and improve overall distribution in both incoming and outgoing. This is a very efficient way maintain and improve business operations and distributions for the business and deliver the best service available to their customers 🙂

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And this brings us to an end in another round of my blog. If you have any suggestions, comments or other organisations you would like to share that utilizes web tools to enhance their digital environment please do so! For now it’s goodbye and I hope you enjoyed the read 🙂 Here’s a minion for a parting gift!

TAKE MY BANANA!

Here’s a banana as a thank you for reading!

Web 2.0 – Do it online

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With emerging technology at an organisation’s disposal, they can clearly define or set a path to which direction they want to head in the digital universe. But the question behind these opportunities, is why these organisation’s bother to do so? Before any digital transformations can commence, a business must:

  • understand it’s current business situation
  • understand shortcomings (in business processes & productivity)
  • plan to address shortcomings (how, when, why, by whom and with what)
  • implement changes

A simple example would be:

if an organisation fails to connect to their loyal customers, they must create a portal where communication between the 2 parties can exist. With this type of solution, the business can have opportunities of gaining more loyal customers and elevating their marketing and sales demographic.

As broad as it may sound, this is actually the current trend in the digital market. To be able to use multiple web platforms and opening new opportunities to execute their tasks differently opens up a broader, simpler and easier way to do business online. Whether it is to promote certain events, products or services; these new portals can reach out faster and effectively gain online attention and can help the business enhance it’s own digital presence.

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When businesses adopt an online platform, it presents a better opportunity for marketing; by comparing what a business can do online and what they can do offline, the online connection is most preferred. This is because it is fast, more personal and because most of the population is online they can reach out to a wider audience compared to connecting through to customers offline.

  • products can be promoted faster, easier and to a broader demographic
  • multiple services can be provided online
  • digital presence will increase through the use of social media platforms
  • reputation can build and enhance an organisation’s online business

Here are some examples of organisation’s using Web 2.0 Technology through different online platforms in order to obtain their goals.

http://www.facebook.com/woolworths

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Woolworths uses Facebook as a portal to their loyal customers in order to promote their product sales, specials and events. Customers also utilize this portal to get in contact with them directly for queries.

And here is a new organisation that commenced not long ago and is primarily being utilized using the web

https://twitter.com/AirtaskerBNE || https://www.airtasker.com/

airtasker

Well as you can see the image above, it obviously states what this organisation does. By using twitter, it can provide fast updates to it’s followers about new positions available.

All in all, I personally think online engagement is the best way for a business to reach out to it’s customers. By using Web 2.0 technology, the organisation can enhance itself digitally and achieve enterprise goals by connecting through multiple channels and people.

That’s it for now, thank you for taking the time to skim through this read haha 🙂